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The Station Theater

Brand Identity | Motion Design | Photography

For this project I created a community theater company that

encourages youth to explore their voice & identity through theater.

Justin Sullivan, actor, posing with hand on face. Blue abstract shapes overlaying image.

Our branding elements drew from various technical aspects of theater. Typography was inspired by script treatment & annotations, while our imagery reflected lighting gels used on stage.

Color swatches and models with highlighted skin, demonstrating lighting gel effects.

The physical theater space is vital to the community. A place to gather, perform, and create. The designed floor plan & some interior shots are below.

Floor plan of an event space. Various colored rooms include a stage, ballrooms, and exhibit halls.

Lobby with yellow and blue seating, grey floor, and a modern light fixture. Murals on walls.

Empty black box theater with rows of black chairs facing the stage. Stage has three yellow cubes and a stool.

Empty dance studio with wooden floor, white walls, decorative mural, and a striped pillar.

We connected with our community through social media, and fun freebies like our zine with companion stickers. Creating a video series interviewing theater students showcased the heart of our messaging.

Posters for events. One says

Yellow circle with pink hands reaching up,

Yellow circle with raised hand and text:

My process book below highlights the different variations this project went through before achieving it's final form.

View More Work:

Band performing on stage with woman playing bass guitar. Stage lit with colorful lights.

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